« Le Vierge, le vivace et le bel aujourd’hui »…. Marcel Zelmanovitch has this poem from Mallarmé in mind when he opens the Galerie Diurne in Saint Germain des Prés, in 1982. It is a celebration of the now and present. What remains a possibility thanks to passion and energy. That’s how he was defining his project when it started: to bring back to the light a great craftsmanship, threaten in the 80’s by mass-production, through the manufacturing of one-of-a-kind objects.