SAINT-LAURENT

For Yves Saint-Laurent, the Left Bank was not just a place or a perfume, but above all a state of mind. Today, we no longer truly appreciate the earthquake that the opening of the Saint Laurent Rive Gauche boutique in Saint-Germain-des-Prés represented in 1966. Yet, it was the first time that a great couturier had created a ready-to-wear collection and it was a real upheaval in the world of fashion. Yves Saint-Laurent was proud of two things: that of having established a true dialogue with women, by refusing to impose a style on them, and that of having transposed masculine garments such as the tuxedo, the trench coat, the pea coat, and the safari jacket into a feminine universe, giving these clothes femininity and seduction, without any form of androgyny. After Tom Ford (2000-2004), Stefano Pilati (2004-2012) and Hedi Slimane (2012-2016), the Italian-Belgian Anthony Vaccarello is now in charge of the House’s collections.