SAINT LAURENT

For Yves Saint Laurent, the Left Bank was not just a place or a fragrance, but above all a state of mind. Today, we can no longer fully grasp the seismic impact of the opening of the Saint Laurent Rive Gauche boutique in Saint-Germain-des-Prés in 1966. Yet it was the first time a major couturier had created a ready-to-wear collection, and it was a true revolution in the world of fashion. Yves Saint Laurent took two great prides in his work: having established a genuine dialogue with women by refusing to impose a style on them, and having transposed masculine garments such as the tuxedo, the trench coat, the pea coat, and the safari jacket into a feminine universe, imbuing these garments with femininity and seduction, without any hint of androgyny. After Tom Ford (2000-2004), Stefano Pilati (2004-2012) and Hedi Slimane (2012-2016), it is now the Italian-Belgian Anthony Vaccarello who directs the collections of the House.