Founded in 1921 by Guccio Gucci, a Florentine living in London, Gucci began as a travel accessories brand recognizable by its three-color stripe (green-red-green). In the 1960s, loafers, scarves, and bags bearing the new GG logo appeared. The House opened boutiques worldwide and, in 1990, launched its ready-to-wear line with Tom Ford as creative director. Like Versace at that time, Gucci marked a revival of Italian design with the return of bold and highly sexualized fashion, reinterpreting retro classics for Gucci. After the exuberant style of Alessandro Michele, that of Sabato de Sarno which brings back the “Ancora” red, the Flora motif, the Jackie bag and always the monogram and the famous red and green stripes, it is now the turn of artistic director Demna (Balenciaga) to give a new lease of life to the greatest Italian luxury house.
Founded in Milan in 1968 by Gimmo Etro, who made his brand famous with its bohemian-chic style, notably the Paisley cashmere pattern, Etro has since become one of the emblems of Milanese chic. It has remained a family business, with Veronica Etro, a graduate of the prestigious St Martins College in London, at its helm until 2022, when Marco De Vincenzo took over, combining the codes dear to the renowned Italian brand with a more pop aesthetic.
Le célèbre Fashion designer Philippe Model a décidé il y a quelques années de ne plus se consacrer qu’à la sneaker chic en associant l’élégance et la mode parisienne au savoir-faire italien. Une véritable collection de baskets et sneakers, agrémentée aujourd’hui d’un vestiaire féminin/masculin que chacune ou chacun pourra s’approprier.
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For Yves Saint Laurent, the Left Bank was not just a place or a fragrance, but above all a state of mind. Today, we can no longer fully grasp the seismic impact of the opening of the Saint Laurent Rive Gauche boutique in Saint-Germain-des-Prés in 1966. Yet it was the first time a major couturier had created a ready-to-wear collection, and it was a true revolution in the world of fashion. Yves Saint Laurent took two great prides in his work: having established a genuine dialogue with women by refusing to impose a style on them, and having transposed masculine garments such as the tuxedo, the trench coat, the pea coat, and the safari jacket into a feminine universe, imbuing these garments with femininity and seduction, without any hint of androgyny. After Tom Ford (2000-2004), Stefano Pilati (2004-2012) and Hedi Slimane (2012-2016), it is now the Italian-Belgian Anthony Vaccarello who directs the collections of the House.
Designed as both a store and a workshop, Julie de Libran speaks of a “workshop/boutique” where she welcomes her clients into her world. Her limited-edition Ready-to-Wear collections, her jewelry, her Couture collection (by appointment), everything is there. The woman who was the artistic director of the house of Sonia Rykiel for five years after collaborating with Gianfranco Ferré, Gianni Versace, Prada and Louis Vuitton presents the chic, sophisticated or casual wardrobe of the Parisian woman as we imagine her around the world.
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A true showcase for the creations of Maria de la Orden and Gregory Mizele, exclusively designed for our lovely faces. Hats, toques, berets, headbands… felt, velvet, faux fur, straw… all the headwear of a chic Parisian woman for every moment of the day and year. A nod, perhaps, to the creations of Hubert de Givenchy for Audrey Heypburn!
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“I want to create modern and timeless pieces that we can keep in our wardrobes forever and never tire of: the right balance between Swedish style and great softness for the whole family, through a unisex approach. Linnea Lund would never have seen the light of day without true ecological consistency in the manufacturing of our products. In addition to the fact that our cashmere wool is fair trade, we also ensure good traceability. I am proud to see that our cashmere wool is considered one of the most sustainable on the market.”
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To produce this cashmere wool, Linnea Lund works with a family-run workshop in Cagli, specializing in carding and combing wool yarns, whose fibers come from sustainable sheep farms in Mongolia. Fifteen kilometers away, Linda runs a charming family knitting workshop where Linnea Lund labels are hand-sewn with love and patience. Each garment is made to order to avoid overproduction and waste of this precious wool.
Considered one of the most atypical and avant-garde designers of his generation, Martin Margiela founded his Maison twenty-five years ago. From 2015 to 2025, John Galliano served as its artistic director, who has now entrusted it to Glen Martens, an Antwerp designer like Martin Margiela, who, while retaining some of the Maison’s original codes, continues an almost conceptual and always innovative adventure.
Italian through and through, the luxury cashmere label created in 1978 by Brunello Cucinelli has gradually become a major fashion house, headquartered in Solomeo, Umbria. Assisted by his two daughters, Camilla and Carolina, the designer has brought together all the workshops where collections of timeless elegance are imagined and produced, for resolutely chic women’s and men’s wardrobes.
The House of Louis Vuitton truly surprises us with each new season. Since 2012, Nicolas Ghesquière has brilliantly navigated between tradition and avant-garde to dress the most stylish women. Having previously revived the House of Balenciaga, he has once again managed to anticipate and create trends, crafting iconic pieces like La Petite Malle and the Archlight sneakers, and designing silhouettes that continue to transcend time and contribute to the House’s legacy.
Fashion journalist, Alexandra Golovanoff knows all the tricks of this environment, but she is also a great inspiration for many fashionistas. In 2016, she decided to launch her eponymous brand, dedicated to cashmere. With a collection of sweaters to start with, and a wardrobe that is now growing with new pieces each season.
Her concept: “Knitwear that makes you beautiful,” featuring unique colors designed to complement our skin, hair, and eyes, as well as comfortable garments knitted with the finest cashmere and Egyptian cotton yarns. Produced in Mauritius, in a small family-run factory, adhering to social and environmental standards, they are made to last and can be worn by all generations. In fact, her favorite models are her mother and children.
“I wanted to create a space that evokes the glamour, culture, and artistic spirit of Saint-Germain-des-Prés, a neighborhood I fell in love with,” explains Ralph Lauren. Opened in 2011, the largest Ralph Lauren store in Europe is the latest addition to the Saint-Germain-des-Prés district. Each floor, each room, showcases a different line or style (black label, purple, polo, women’s, men’s, etc.). All of this, of course, with impeccable elegance.
