ALEXANDRA GOLOVANOFF

Fashion journalist, Alexandra Golovanoff knows all the tricks of this environment, but she is also a great inspiration for many fashionistas. In 2016, she decided to launch her eponymous brand, dedicated to cashmere. With a collection of sweaters to start with, and a wardrobe that is now growing with new pieces each season.

Her concept: “Knitwear that makes you beautiful,” featuring unique colors designed to complement our skin, hair, and eyes, as well as comfortable garments knitted with the finest cashmere and Egyptian cotton yarns. Produced in Mauritius, in a small family-run factory, adhering to social and environmental standards, they are made to last and can be worn by all generations. In fact, her favorite models are her mother and children.